Insights
What actually works in Indian brand marketing.
Cost guides, casting playbooks and compliance explainers for brands buying video, celebrity endorsements and creator campaigns in India. Written by the people who run them.
- Video production
Who Is on a Brand Film Crew, and What They Do
Director, DOP, gaffer, line producer, stylist. What each one is responsible for on an Indian brand film, and which roles a small shoot can do without.
26 Oct 2026 · 3 min read
- Video production
Video Ad Production Cost in India: A Realistic Breakdown
What a product ad film actually costs, line by line — and where budgets get wasted on things audiences never notice.
11 Aug 2026 · 2 min read
- Video production
What ₹50,000 Actually Buys in Video Marketing
A realistic look at what a small business can produce and distribute for fifty thousand rupees — and what it cannot.
10 Aug 2026 · 2 min read
- Video production
Regional Language Ad Campaigns: Beyond Translation
Dubbing a Hindi film into Tamil is not a regional campaign. What actually changes when you localise properly.
5 Aug 2026 · 2 min read