Creator & Influencer Campaigns
Reach across Tier 1, 2 and 3 India.
Nano to macro creator activations, paid and barter, filtered by niche, language and city — with engagement data and ASCI-compliant disclosure built into every brief.
What's included
- Creator shortlisting by niche, language, city and tier
- Engagement and audience verification
- Fake-follower screening
- Brief writing with claim boundaries
- ASCI disclosure compliance checks
- Content approval workflow
- Paid usage rights negotiation
- Performance reporting
Packages
Starting points, not contact-for-pricing.
City Pilot
₹25,000
Testing one market
- 8–12 nano creators
- Single city
- One deliverable each
- Basic performance report
- Most chosen
Multi-City
₹3,00,000
Regional rollouts
- 40–60 creators
- 4–6 cities, multi-language
- Mixed nano and micro
- Paid usage rights
- Full reporting dashboard
National
₹15,00,000+
Launch campaigns
- 200+ creators
- Mid-tier anchors
- All major languages
- Meta amplification
- Weekly optimisation
All prices exclude GST. Final quotes depend on deliverables, shoot days, usage rights and territory.
The cheapest genuine attention in Indian marketing right now sits outside the metros, and most brands are still buying metro reach at metro prices.
Language is the whole game
A Hindi script pushed into Marathi or Tamil markets through translation reads as translated within a sentence. We brief creators in their language and let them write their own copy. You supply the message and the claim boundaries; they supply the words.
Cluster by city, not by follower count
Twelve creators concentrated in one city over two weeks creates a local sense of ubiquity that the same twelve spread nationally never achieves.
Then put paid behind what already worked
The cheapest reach in any plan is Meta spend behind creator content that has already proven it performs organically. Most brands skip this step.
Questions
Before you enquire.
Why go wide instead of booking one big creator?
Engagement rate falls as follower count rises. Fifty creators at ₹5,000 typically produce more total reach, far more content, and much better data than five at ₹50,000.
How do you screen for fake followers?
We check thirty-day engagement rather than lifetime averages, look at comment quality, and examine the follower growth curve. Sudden spikes usually mean purchased followers.
Do you handle disclosure compliance?
Yes. The required label goes into the brief in the campaign language, disclosure is a condition of payment, and every deliverable is checked before approval.
Can we use creator content as paid ads?
Only if paid usage rights were secured in the original agreement. We negotiate this upfront — retroactively it costs significantly more.
Tell us what you're launching.
A two-line brief gets a shortlist with real prices back — usually the same day.
Get a quote