Insights
What actually works in Indian brand marketing.
Cost guides, casting playbooks and compliance explainers for brands buying video, celebrity endorsements and creator campaigns in India. Written by the people who run them.
- Celebrity endorsement
Booking a Celebrity for an Event or Store Launch
An appearance is not an endorsement, and it is priced and papered differently. What the fee covers, what it does not, and the clause most brands forget.
26 Oct 2026 · 3 min read
- Celebrity endorsement
Celebrity Endorsement Cost in India: What Brands Actually Pay
Realistic fee ranges for film stars, TV actors and regional celebrities — and the five factors that move a quote more than fame does.
14 Aug 2026 · 2 min read
- Celebrity endorsement
How to Choose the Right Celebrity for Your Brand
Recognition is the easy part. Fit, category conflicts and audience overlap are what decide whether an endorsement pays back.
13 Aug 2026 · 2 min read
- Celebrity endorsement
Brand Ambassador Contracts: The Clauses That Matter
Territory, media, duration and exclusivity decide what you actually bought. Most disputes trace back to these four.
31 Jul 2026 · 2 min read