Insights
What actually works in Indian brand marketing.
Cost guides, casting playbooks and compliance explainers for brands buying video, celebrity endorsements and creator campaigns in India. Written by the people who run them.
- Casting
How to Brief a Casting Director (and Get Better Options)
Vague briefs produce vague shortlists. The eight things to specify before casting starts.
4 Aug 2026 · 2 min read
- Casting
From Casting Call to Camera: How Talent Selection Works
The six stages between deciding you need a face and having one on set, and how long each realistically takes.
3 Aug 2026 · 2 min read