For MSMEs
Video marketing that fits a real budget.
You do not need a crore to look credible. Starter packages, regional talent and honest advice about where your first fifty thousand rupees should actually go.
What's included
- Starter packages with published prices
- Regional talent at a fraction of national fees
- Local language production
- One shoot, many platform formats
- No retainer, no lock-in
- Advice on production versus media split
Most agencies quote MSMEs as though they were large brands with smaller budgets. That is the wrong starting point.
Start with distribution, not production
A good-enough film that 500,000 people see beats a beautiful film that 900 people see. If your total budget is under a lakh, plan the media spend first and let production take what is left.
Regional beats national on your money
A Marathi actor speaking Marathi to a Maharashtra audience outperforms a national Hindi name for a Maharashtra product — at roughly a tenth of the fee.
One shoot, many formats
Whatever you shoot should come back cut for every platform you actually use. Ask for that in the quote rather than paying for versioning later.
Questions
Before you enquire.
What is the smallest budget you work with?
A catalogue photography day starts at ₹15,000 and a product ad film at ₹50,000. Below that we will usually tell you honestly that your money is better spent elsewhere.
Can a small business afford a celebrity?
A digital-only endorsement from a regional TV actor starts around ₹1.5 lakh. For a regional brand that is often better value than a national name at ten times the price.
Should I spend on production or advertising?
Split it. The most common mistake is a beautiful film nobody sees. Roughly half to production and half to media works better for a first campaign.
Tell us what you're launching.
A two-line brief gets a shortlist with real prices back — usually the same day.
Get a quote