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What actually works in Indian brand marketing.

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Cost guides, casting playbooks and compliance explainers for brands buying video, celebrity endorsements and creator campaigns in India. Written by the people who run them.

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Talent Releases: Who Signs, and for What
The contract is with the person you are paying. The release is with everyone who ends up on camera — and that is the document brands forget.
26 Oct 2026 · 4 min read

What actually works in Indian brand marketing.

Talent Releases: Who Signs, and for What